Privacy policy

This policy explains how Bascuda Limited ("Bascuda", "we", "us") collects and uses your personal information when you visit bascuda.co.uk, buy from us or contact us. We are the data controller for this information under UK data protection law.

Who we are

Bascuda Limited, a company registered in England and Wales (company number 14368357). Registered office: 338a Regents Park Road, London, N3 2LN, United Kingdom. Email: info@bascuda.co.uk.

What we collect

  • Contact and order details: name, email address, phone number, billing and delivery addresses, the items you buy and your order history.
  • Payment details: payments are processed by our payment providers. We do not see or store your full card details.
  • Messages: what you send us when you contact customer care.
  • Device and browsing information: IP address, browser, device type and how you use our website, collected through cookies and similar technologies.
  • Marketing preferences: whether you have agreed to receive marketing emails from us.

How we use it and our lawful basis

  • To process and deliver your orders, handle returns and answer your questions — to perform our contract with you.
  • To keep accounting and tax records — to meet our legal obligations.
  • To prevent fraud, keep our website secure and improve our products and services — our legitimate interests.
  • To send marketing emails and to use analytics and advertising cookies — your consent, which you can withdraw at any time.

Who we share it with

We share personal information only where needed for the purposes above, with:

  • Shopify, which runs our online store;
  • payment providers, to take payment;
  • delivery companies, to deliver your order;
  • analytics and advertising partners, including Google, Meta and Pinterest, where you have consented to cookies;
  • our email marketing provider, if you have subscribed;
  • our professional advisers, such as accountants; and
  • authorities, where the law requires it.

We do not sell your personal information.

International transfers

Some of these providers process data outside the UK. Where they do, the transfer is protected by an adequacy decision or by approved safeguards such as the UK International Data Transfer Agreement or Addendum.

How long we keep it

  • Order and accounting records: 6 years from the end of the financial year they relate to, as tax law requires.
  • Customer account: until you ask us to close it.
  • Marketing preferences: until you unsubscribe.
  • Customer care messages: up to 2 years after your enquiry is resolved.

Cookies

Cookies are small files stored on your device. We use:

  • Essential cookies that make the store work, such as your basket and checkout. These are always on.
  • Analytics cookies that show us how visitors use the website.
  • Marketing cookies that let us and our advertising partners show you relevant adverts.

We ask for your consent before setting analytics or marketing cookies. You can change your choice at any time through the cookie banner or your browser settings. Blocking essential cookies may stop parts of the store from working.

Your rights

You have the right to access your personal information, to have it corrected or deleted, to restrict or object to how we use it, to receive it in a portable format and to withdraw consent at any time. To use any of these rights, email info@bascuda.co.uk. We will reply within one month.

You can unsubscribe from marketing emails at any time using the link in each email.

Children

Our store is not intended for children under 16, and we do not knowingly collect their personal information.

Complaints

If you are unhappy with how we use your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint.

Changes

We may update this policy. The latest version is always on this page.

Last updated: 25 October 2026